Make SMART Resolutions

January is popular time to set goals, aka New Year’s Resolutions. Goal-setting is incredibly important for any successful endeavor. The truth is, most successful people set goals and re-evaluate them much more frequently than once a year. They also make sure their goals are SMART (specific, measurable, attainable, relevant, and time-bound). Consider how you set your goals for your professional and social networking. Do your goals follow the SMART rules?


 Whether your goal is big or small, make sure you know exactly what it is you want to achieve. For example, “I want to grow my professional network” is not a specific goal. Who do you want to connect to? In what industry? How many new connections do you want to develop? Don’t rest with the questions until you are exactly sure how you will know when you have reached your goal.


If your goal is specific enough, it will likely also be measurable. It will be something you can quantify in some way. Ways to measure could be numbers or time. Examples could be, “I want to connect with 10 new people in the real estate industry,” or, “I want to respond to 90% of emails from customers within 12 hours.” 


Know your limits and be realistic without selling yourself short! If you are working a full time job while also building your business, you have to find a way to balance that out. It takes practice to find the sweet spot for your goals. The feeling you are shooting for is, “this will be hard to do and requires discipline, but I can do it!”


This one is almost a no-brainer. Make sure that all goals you set related to you social network are relevant to your mission, your overarching goal, the thing that keep s you going!


 This rule goes hand in hand with measurable. If you don’t have a deadline or a reevaluation point, you don’t know when it’s time to measure your progress.

Using those rules, an example of a good social networking goal is, “I want to connect to 10 new people in the real estate industry within the next 3 months.” Annnnd… Go!

As an additional piece of advice, be kind with yourself if you don’t reach your goals. Missing the mark means it is time to go back to the drawing board and set a new goal. Missing the mark is part of success, and if you’re committed to regularly reevaluating your goals, you’re bound to achieve what you’re looking for.

*Konveau is in the process of developing a feature that lets you set goals for who you want to connect with. It is a great tool to track your progress towards your socialization goals!

About the Author: 

Dr. Rebecca Hubbard is Chief Psychology Officer for Konveau.  Dr. Hubbard also provides psychotherapy, career counseling, and sport and exercise psychology consultation in in her private practice. As Chief Psychology Officer at Konveau, she promotes human connections through the use of innovative technology. As an instructor to doctoral level students Dr. Hubbard is dedicated to helping therapists in training understand themselves and their connection to clients.